LABEL

Stages in the development of the Adelante label

The Adelante label features a painting by Nick Andrews, who lives and works in Antwerp, Belgium and Saint-Bonnet Tronçais, France.

Nick’s painting shows a gaucho beside a vineyard in the Andes,  interpreting into color our respect for the past in Argentina, the land and the people who created the basis of modern Argentina wines. Here is his account of the creation of the label image:

I started off with small sketches of social, joyful and lyrical interpretations. These I combined with the rhythm of the title Adelante, afterwards I added the year and grape.

This gave me different compositions to work with, horizontal, vertical and circle. I based my designs on 3 images: A social meeting, joyful dance and heritage. I wanted it to have an impressionistic line but also an expressive use of color so I decided to use watercolor as a technique, to give it flow and spontaneity.

My use of colors was based on primary and secondary colors, also the technique of complementary contrast. We chose to work with heritage, with the gaucho, the decked table, the vineyards and the mountains of Mendoza as scenery. This interpretation worked well with the title Adelante.

I made a couple of versions in different shades of tone, and decided for the expressive and primary way. The result on the bottle was also important the way it looked. It was a nice encounter with all my senses; visual, lyrical and tasteful.

Nick Andrews studied painting at the Royal Academy of Fine Arts in Antwerp. In 2004, he was on residency at Cité Internationale des Arts, Paris. In 2009, he was Laureate of the Royal Flemish Academy of Belgium for Sciences and Arts. Important solo and group exhibitions include Salon de Peinture (2019, M HKA, Antwerp), Sanguine. Luc Tuymans on Baroque (2018, Prada Fondazione, Milan), Within Me (2016, De Warande, Turnhout) & Brabant Fauvists, a selection by Nick Andrews (2016, FeliXart, Drogenbos). His work is part of several private and public collections including the Flemish Parliament, the National Lottery, University of Antwerp and the Musée de la Tapisserie et des Arts Textiles (TAMAT), Tournai. Nick Andrews is a lecturer at the Royal Academy of Fine Arts, Antwerp.